This is the fourth article in the digital guide: Website Development for Artists: A Simple & Relatable Guide to the Basics of Websites. In this article, I will discuss the content plan.
Select the biographical details that you would like to share on your artist website.
Keep in mind that this isn’t a personal biography rather, this is a selection of those biographical details that influence your art. These are things that may help others to understand your art and those things that your audience will want or need to know. Answer the following questions:
- What do you want your website visitors to know about you as a person?
- What about you will they relate to most?
- What about your personal background influences you artistic work?
These are the things that you will share with potential fans of your art. If you aren’t sure about what aspects of your personal identity influence your artistic work, check out: Define Your Artist Identity: Story, Values & Style.
Content that features your past work: performances, gallery exhibitions, events, shows, a portfolio, music and more.
In some cases you may have to create content or curate old content to make it suitable for a digital platform; however, the time spent curating the content will be time well spent because you will have clear images, video, text etc. that reflects what you have done all on a website that can be viewed from California to Thailand. The content you curate about your work will be available to influence the world.
Work in Progress
Share what’s coming next.
Don’t be afraid to share work that is in progress. I have found that people love to know what is coming next; they are inspired just knowing that you are still creating and, the expectation from those who follow your work, can spur you on to the finish line. You can sell tickets to an event premiering the work, share photos of the work in progress, post videos about the work or the process of creating it and you can even share why it is important to you. This documentation is a part of your work and can become a part of your process and even the marketing of your work.