One constant challenge artists face is selecting a product to develop. You may be wondering: Is this the right product? Do I have the time? Is this the right time? Can I market this will it sell? Will I make money? This toolkit is what you need to make an informed decision about your time and energy as an artist.   The Product Selection Toolkit is designed to give artists a process to confidently evaluate their product ideas. Using this toolkit, you will decide whether you have selected the right product to develop by assessing the following five areas:

• Product Definition
• Artist Career Vision
• Lifestyle
• Resources
• Customer

BENEFITS

• Make clear and focused decisions.
• Save time by selecting the right product instead of going from one thing to the next.
• Spend more time creating the work you love.
• Evaluate product ideas with confidence.