PERSONAL ARTIST BRAND development TOOLKIT

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The Personal Artist Brand Development Toolkit is a downloadable toolkit that guides the artist through a process designed to achieve artistic brand definition. 

40 Pages

20 Handouts

20 Handouts

Branding, Simply.

This toolkit includes 5 tools: vision, personal story, standards, brand definition and the communication plan.

vision

You will begin the process of artist brand development by creating a well-defined vision.

personal story

Artists explore their personal history, experiences and defining moments from their past.

standards

How we respond to our personal experience, how we approach our work, and our vision for the future, are a reflection of our values.

brand definition

Drawing from the vision, story, values and mission, artists will define their personal brand.

Communication Plan

The Personal Artist Brand Toolkit offers artists tools that will support them as they develop a clear understanding of themselves. The tools in this kit will equip you with the ability to understand, define and communicate who you are. You’ll create a communication plan to determine where, when and how you will communicate who you are to the world.

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