PROJECT SELECTION TOOLKIT FOR ARTISTS

identify the right opportunities

a method for selecting from a number of different product ideas

confidently evaluate your ideas

This toolkit is designed to give artists a process to confidently evaluate their product ideas. Using this toolkit, you will decide whether you have selected the right product to develop by assessing the following five areas:

vision

You will begin the process of artist brand development by creating a well-defined vision.

personal story

Artists explore their personal history, experiences and defining moments from their past.

standards

How we respond to our personal experience, how we approach our work, and our vision for the future, are a reflection of our values.

brand definition

Drawing from the vision, story, values and mission, artists will define their personal brand.

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