The Artist Identity & Personal Brand

The toolkit for artists developing their brands.

YOUR GUIDE

The Artist Identity & Personal Brand will provide you with a simple, artist-centered guide to defining your vision, personal story, values and mission.

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Have a look at our articles on brand and identity.

there is nobody like you.

WHY BRAND?

The artist brand is the artist signature. It is the essence of who you are. Drawing from the vision, story, values and mission, artists will define their personal brand.

BRAND THE ARTIST.

You create art but there’s so much more to you.  

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VISION

Artists begin by creating a well-defined vision. The artist’s vision consists of artist’s practice or medium, what the artist seeks to create and achieve through their art, their work, the people the artist would like to experience their work, and the desired impact that the artist’s work will have on the community that experiences it. 

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Story

Our personal vision is often intimately connected to our personal background. Artists explore their personal history, experiences and defining moments from their past.

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ABILITIES

Knowing your artist identity has some practical components. In this part of the course artists define what they do well. 

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Values

How we respond to our personal experience, how we approach our work, and our vision for the future, are a reflection of our values. In this part of the course artists define their values.

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