Our purpose is to reposition artists as artist-producers.
OUR VISIONOur vision is simple: purpose driven artists who own profitable, sustainable businesses, in creative, technology-driven industries.
We pursue our vision by elevating four core values.
In our vision of the future, artists have the ability to build their professional lives where they are, in their local communities.
We envision a world where artists have the tools to build personal and professional systems that produce sustainable livelihoods.
We see a future where artists create and produce in unified, collaborative communities that value love, trust and integrity.
We create products so that we can see thriving artist-led businesses that challenge the status quo and transform the way artists are valued across industries.
Let’s create, together, sustainable, artist-led businesses, in stable creative industries.
OUR MISSIONOur mission is to provide artists with the knowledge and tools needed to create systems - systems that promote the habits which lead to a sustainable artist livelihood and profitable business.
OUR APPROACHArt is a gift and artists are givers.
Our products and services are designed with a commitment to one concept: Artist-Driven. This means that anything an artist produces must be aligned with their unique purpose, vision, mission and values. It means that the artists’ life’s work must meet both their artistic and their practical needs. It means that an artist’s work must not compromise their humanity or basic integrity.
WHY?Shifting the Artist Mindset
The mindset of most artists is that success means that someone somewhere identifies the great thing you have made and then provides you with all of the services that you need to reach your market. They will finance, market, package and sell your product for you. This is success. We as artists are not taught to question this. But what if we redefine success? What if success as an artist means being in control of the production process? What if success means packaging your own product, selecting your own target market, and being the producer of your own work?