BEGIN THE PERSONAL ARTIST DEVELOPMENT PROCESS HERE.
The Artist Identity & Personal Brand Toolkit is a collection of simple, yet thorough tools designed for artists who want to define their artistic identity and develop their distinct brand.
Have a look at our articles on brand and identity.
Here’s a simple process for articulating your personal artist identity: background story, values and style.
Your personal artist brand must communicate your purpose, identity and standards. Here are three ways to define each of these.
A symbol can be an object, shape or sign. There are three things to consider when you select a symbol for your logo: purpose, mission and impact.
there is nobody like you.
The artist brand is the artist signature. It is the essence of who you are. Drawing from the vision, story, values and mission, artists will define their personal brand.
BRAND THE ARTIST.
You create art but there’s so much more to you.
Artists begin by creating a well-defined vision. The artist’s vision consists of artist’s practice or medium, what the artist seeks to create and achieve through their art, their work, the people the artist would like to experience their work, and the desired impact that the artist’s work will have on the community that experiences it. ♡
Our personal vision is often intimately connected to our personal background. Artists explore their personal history, experiences and defining moments from their past.
Knowing your artist identity has some practical components. In this part of the course artists define what they do well.
How we respond to our personal experience, how we approach our work, and our vision for the future, are a reflection of our values. In this part of the course artists define their values.