The Artist Identity & Personal Brand Toolkit
$20.00
The Artist Identity & Personal Brand Toolkit is a collection of simple, yet thorough tools designed for artists who want to define their artistic identity, develop their distinct brand, and create a plan to communicate both to their target audience. The kit consists of 5 tools: Identity, Values, Personal Story, Mission, and Standards.
The Artist Identity & Personal Brand Toolkit is a collection of simple, yet thorough tools designed for artists who want to define their artistic identity, develop their distinct brand, and create a plan to communicate both to their target audience. The kit consists of 5 tools: Identity, Values, Personal Story, Mission, and Standards.
IDENTITY
Your brand begins with your identity. Your upbringing, significant life experiences, relationships, and significant decisions have the elements that are essential to developing your brand. You'll begin the process by carefully combing through the details of your personal history, then you will continue with understanding the meaning of your transformative experiences and conclude by identifying the choices that you made in defining moments from your past.
VALUES
How we respond to our personal experience, how we approach our work, and our vision for the future, reflect our values. In this part of the course artists define their values.
PERSONAL STORY
Our personal values are often intimately connected to our personal background. Artists explore their personal history, experiences and defining moments from their past. The outcome is a story that explains how they got to the present moment.
MISSION
The artist mission describes how they will pursue their vision. In this part artists will define their mission by considering their vision, personal story, core competencies, and values.
STANDARDS
How we consistently respond to our personal experiences and how we approach our work reflects our values. The values that inform how we create artistically are our standards. The third tool in this toolkit will provide you with tools to define values and select standards.
The toolkit can be purchased and completed by the artist to be worked through independently. Ideally, the artist will complete the workbook after taking the online course, Find Your Purpose Now, which is carefully designed to guide the artist to finding their purpose. At Elevate the Artist, Purpose is the foundation of a grounded artist career.
If you wish to be led through the workbook content by the course creator, Michele Wells-de Vos, you may also purchase The Artist Identity & Personal Brand online course (coming soon).
