The Artist Identity & Personal Brand
THE ARTIST ASSESSMENT
The Artist Identity & Personal Brand online course will guide you through an 8-Step process that will provide you with simple, relevant, artist-centered methods to define your vision, personal story, core competencies, values and mission.
Knowing your artist identity has some practical components. In this part of the course artists define what they do well.
How we respond to our personal experience and how we approach our work is a reflection of the values that define how we create. In this part of the course artists define their core standards.
You are an artist. You are complex and you need clarity. In this course you will conduct an Artist Assessment: an 8-part evaluation designed to guide you through the process of crafting your artist identity.
Define Your Artist Identity: Story, Values & Style
Here’s a simple process for articulating your personal artist identity: background story, values and style.
Branding for Artists: Understand, Embrace, Become
Your personal artist brand must communicate your purpose, identity and standards. Here are three ways to define each of these.
Design Your Logo: Select Your Defining Symbol
A symbol can be an object, shape or sign. There are three things to consider when you select a symbol for your logo: purpose, mission and impact.