Product Development for ArtistsTransform Your Idea into a Profitable Product
Product Development for Artists shows artists how to use 9 product development tools to create profitable artistic work. With readings and hands-on activities from Bill Aulet’s (MIT) Disciplined Entrepreneurship and other top product development experts, participants in this workshop will find a relevant toolbox adapted to the specific needs of practicing artists.
THE PROCESSLEARN HOW TO build a product that is both artistically fulfilling & profitable.
What is a product?
A product is simply a solution. Good products solve a problem for the final user, that is, the customer. The best products solve a problem for both the customer and the producer.
What is product development?
Product development is the process of defining and designing the core aspects of a product including product design and specifications, industry and market selection, target customer, product placement, packaging, and product price.
Why Product Development?
Put simply: not knowing how to produce your own work could mean not having the career you want. It could ultimately mean not achieving your purpose.
THE 9 TOOLSEvaluation | Definition | Research | Customer Selection | Placement | Process Mapping | Pricing | Testing | Protection |
DESIGN + DEVELOP
These tools comprise a method of production that will address the needs of the artist-producer and the customer in a way that improves the lives of both.