Product Development for Artists

Transform Your Idea into a Profitable Product


Build a product that is both artistically fulfilling & profitable.
Product Development for Artists shows artists how to use 9 product development tools to create profitable artistic work. With readings and hands-on activities from Bill Aulet’s (MIT) Disciplined Entrepreneurship and other top product development experts, participants in this workshop will find a relevant toolbox adapted to the specific needs of practicing artists.


LEARN HOW TO build a product that is both artistically fulfilling & profitable.

What is a product?

A product is simply a solution. Good products solve a problem for the final user, that is, the customer. The best products solve a problem for both the customer and the producer.

What is product development?

Product development is the process of defining and designing the core aspects of a product including product design and specifications, industry and market selection, target customer, product placement, packaging, and product price.

Why Product Development?

Put simply: not knowing how to produce your own work could mean not having the career you want. It could ultimately mean not achieving your purpose.


Evaluation | Definition | Research | Customer Selection | Placement | Process Mapping | Pricing | Testing | Protection |


These tools comprise a method of production that will address the needs of the artist-producer and the customer in a way that improves the lives of both.
  • Artist Growth Planner

    Artist Growth Planner

  • Practice The Artist Entrepreneur Career Plan The core of your personal artist identity is defined by your background, identity and values.

    Elevated (Subscription)

  • The Incorporate & Organize Your Artistic Business (eBook) guides the artist through the steps needed to set-up and protect your business.

    Incorporate & Organize Your Artistic Business (eBook)

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    Incorporate & Organize Your Artistic Business (Online Course)


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products for the artist entrepreneur.
  • The Artist Entrepreneur Career Planning Toolkit

  • Artist Entrepreneur Financial, Planning & Resource System

    The Artist Financial, Planning & Resource System Toolkit

  • The Artist Identity & Personal Brand Toolkit is a collection of simple, yet thorough tools designed for artists who want to define their artistic identity, develop their distinct brand, and create a plan to communicate both to their target audience. The kit consists of 5 tools: Identity, Values, Personal Story, Mission, and Standards.

    The Artist Identity & Personal Brand Toolkit

  • The Artist Marketing & Brand Visuals Design Toolkit




elevate the artist