Product Development for Artists

Transform Your Idea into a Profitable Product

A WELL-CRAFTED SOLUTION.

Build a product that is both artistically fulfilling & profitable.
Product Development for Artists shows artists how to use 9 product development tools to create profitable artistic work. With readings and hands-on activities from Bill Aulet’s (MIT) Disciplined Entrepreneurship and other top product development experts, participants in this workshop will find a relevant toolbox adapted to the specific needs of practicing artists.

THE PROCESS

LEARN HOW TO build a product that is both artistically fulfilling & profitable.
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What is a product?

A product is simply a solution. Good products solve a problem for the final user, that is, the customer. The best products solve a problem for both the customer and the producer.
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What is product development?

Product development is the process of defining and designing the core aspects of a product including product design and specifications, industry and market selection, target customer, product placement, packaging, and product price.
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Why Product Development?

Put simply: not knowing how to produce your own work could mean not having the career you want. It could ultimately mean not achieving your purpose.

THE 9 TOOLS

Evaluation | Definition | Research | Customer Selection | Placement | Process Mapping | Pricing | Testing | Protection |

DESIGN + DEVELOP

These tools comprise a method of production that will address the needs of the artist-producer and the customer in a way that improves the lives of both.

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Come to the next workshop and develop your products with us.
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